How Corporate Headshots Produce ROI

A headshot is one of the best ways to promote yourself and the professional image that is a part of your corporate brand. It is, in almost all cases, your first shot at making a strong first impression with a future employer, client, or audience. 

Your headshot has a prominent place on your company's website, so you'll want your headshot to be up to date and projecting confidence. Yet there are career-focused people whose idea of a headshot that is the face of the organization is something snapped with a smartphone at a meet-and-greet. 

The difference between a self-taken headshot and one that is professionally taken of you is the return of investment, which we will get into further. Headshots can be pricey, so you'll want to know if you're getting your money's worth for a pro before setting up an appointment with a Washington, DC, corporate headshots photographer. 

That First Impression

Getting a potential client's attention or attracting new business takes a great deal of effort in a place like Washington, DC, where everyone is vying for attention in a convergence of politics, prestige, and power. You'll want a high-quality and confident image on your corporate website or professional network that promotes personality and professionalism from the first moment it is viewed.

You'll spend at least a couple hundred dollars for the services of a professional photographer who specializes in corporate headshots in Washington, DC. The photographer will work on arranging you in a pose that makes a strong first impression. They'll know about the right use of lighting and shading to reduce the glare and how usage of background sets up your corporate portrait. 

The return on your investment can be reflected in the added business contacts made by your first impression, the emails returned to your professional network, and the connections that can lead to new opportunities. 

Promote Your Brand 

Your image is an essential component of the personal brand that you promote. The pose you agree upon for your photo, the style of clothing, even the color of the background can say a lot about how you want you or your company to be best represented. You'll want to draw the attention of like-minded individuals and companies that share your views of company culture. A photographer that does professional corporate headshots can advise you on the appropriate attire, expressions, body language that is best suited to reflect your brand, be it creative and playful or conservative and serious. 

A Positive Identity

A professional photographer will not limit themselves to a single portrait or two. An array of cohesive and consistent professionally taken images can make you easily recognized on the biography of your business website, in your company's promotional collateral, or on the profile of your professional network. Your image will be quickly found and identifiable in any online search, which makes getting a professionally taken corporate headshot worth paying for.

ROI and You

Maintaining an outstanding image is vital to your career prospects. It is essential if you own a company and want to bring in new clients or retain current business relationships. A high-quality, consistent photo of yourself enhances your visibility and builds trust and credibility that pays off over time and justifies the investment you put into your professionally taken corporate headshots.

A photographer specializing in professional corporate headshots in DC can create a solid portfolio of portraits suitable for your professional needs. When it is time for you to upgrade your image for your corporate website, portfolio, or career network page, call photographer Tim Coburn of DC Headshots at 202-422-3086 for an appointment.