First impressions matter. That’s why it’s important to distinguish yourself from others, including online. One way to do that is with corporate headshots. Here are some reasons why you should invest in professional headshots.
What better way to show that you’re professional than by having a professional headshot? Taking a selfie or having a friend take your picture for your website, LinkedIn profile, or Facebook business page looks amateur and suggests you don’t take your online presence seriously. However, a professional corporate headshot is eye-catching and suggests competence.
Sometimes all you get is one shot—one chance to gain somebody’s attention. That could be a recruiter perusing through online CVs or it could be a potential client looking at websites or Facebook pages. A well done corporate headshot could be the thing that makes that recruiter or customer stop on your page and read your information. Don’t risk being passed over by having a bad corporate headshot.
Whether you’re searching for a job or looking to acquire more customers, your online presence needs to sell you. Be memorable! Your headshot should sell your brand. You’re not only selling what you do, but who you are. Have an image that displays that. It could be the power suit that illustrates your executive appeal, or perhaps it’s a more stylized image for your career in arts or fashion. All professional headshots are not equal. Discuss with your headshot photographer the look you’re going for. If you’re seeking employment, indicate the career path you’re interested in. If you’re getting a headshot for your business, show the photographer the website or a brochure to get a feel for your workplace and the tone you want to set. Discuss what it is you want to achieve in a headshot. Headshots should never be gimmicky, but small touches can make a big difference, such as the background, clothes, and facial expressions.
Don’t underestimate the importance of well executed corporate headshots in DC. It is an investment that will demonstrate your level of professionalism, show your brand, and leave a lasting impression.